BCCI's Post-COVID Revenue Recovery
The Cricket Board of India (BCCI) has shown financial flexibility in adapting to the new conditions. After a drop in revenue in 2020, they were able to surpass pre-pandemic levels by 2023. This was possible due to the competent management of the IPL, the sale of rights and stable interest of viewers. In the article on SureBets, you will find a detailed analysis of this phenomenon: https://surebets.bet/news/the-post-covid-success-of-the-indian-premier-league/12422103/. I highly recommend it for understanding the sports economy. The IPL is an example of how investments in structure and entertainment pay off even in a crisis. Financial thinking here went hand in hand with media and marketing.
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Financial recovery from the pandemic has become a priority for all major sports bodies. The Indian Cricket Board has placed its bets on the sustainability of the IPL, and this decision has allowed it not only to cover losses but also to strengthen its position in the market.